Headquartered in Toronto, Saninco is a leader in IT consulting across North America. Their unmatched expertise lies in devising cost management and business control strategies for governments and large organizations when it comes to telecom expenses. As they venture further into the digital realm to expand their client base, they recognized the need for a refreshed digital identity that mirrors their stature in the industry.
Saninco's ambition to refresh their digital appearance stemmed from a desire to be at the forefront in both service and presence. With most of their potential clients operating online, an updated, sophisticated digital identity was vital.
Our objective? Craft a comprehensive visual identity that extends from their business communications to their digital touchpoints, creating a cohesive and consistent experience for current and potential clients.
In a realm where digital impressions are pivotal, Saninco sought to refine their online presence, reflecting their status as industry frontrunners. This rebranding was more than aesthetics—it represented Saninco's continuous journey of innovation, evolution, and commitment to excellence in IT consulting.
Market Positioning
Brand Awareness
Platform Consistency
Modern Upgrade
Saninco's mandate was clear: a rejuvenated logo that encapsulates their legacy and vision for the future. After insightful sessions, we distilled their essence into a modern logo that speaks volumes of their expertise.
Avoiding the commonplace tech colour schemes, we ventured into a palette that signifies Saninco's vibrant and innovative spirit, aligning with their progressive stance in the IT consultancy sector.
A crucial part of our collaboration was understanding Saninco's diverse needs—ensuring brand consistency, whether it's a LinkedIn update or an executive presentation. Through a meticulous strategy that involved periodic consultations, we crafted design elements that echo Saninco's ethos and adaptability.
Every iconic brand needs a playbook. For Saninco, we delivered an extensive brand guide—detailing the ins and outs of logo application, thematic colours, and more. This tool ensures that Saninco's brand messaging remains cohesive and powerful, no matter the medium.
"seoplus+ has been great to work with. They brought fresh ideas to the table and really helped us refine our brand.”
– Dragana Zaric
Project Manager, Saninco
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