Based in the heart of the National Capital Region of Canada, ADAM Real Estate has built a name synonymous with dedication, longevity, and transformation. When they decided to evolve their branding as they ventured into vertical development, they chose us to help capture the essence of their past, present, and future aspirations.
With a portfolio spanning across commercial and residential developments, ADAM Real Estate wanted a brand identity that would resonate across their diversified audience—developers, end consumers, and potential investors. Our mandate was to create a cohesive and versatile visual language that would echo their vision.
Branding for ADAM Real Estate wasn't just about design—it was about narrating a story. The story of a company that has not just witnessed but shaped the city's skyline over three decades. Our task was to craft an identity that respected its roots while highlighting its readiness for future endeavours.
Preserving the Legacy
Evolving Areas of Focus
Client Perception
Investor Appeal
The client’s preference was for minimalist and modern styles. For the logo, we wanted something timeless, reflecting ADAM Real Estate's storied past and promising future. We went beyond traditional design tropes and created an emblem that captured their essence, with form and movement.
Colours tell a story, and for ADAM Real Estate, we built a visual language that would separate the different business areas of focus (Commercial and Residential). This not only helps to create visual clarity and separation, but helps visitors understand the scope and scale of ADAM Real Estate services offerings.
From our first interaction, it was clear that ADAM Real Estate was looking for more than just a design. They wanted a strategy. We tailored our approach, focusing on their growing service offerings and ensuring that the new identity would shine through, from digital assets like the website to physical assets like “for sale” signage.
A brand guide is a reference tool to help maintain consistency in look and feel across branded mediums, from signage and brochures to the website and social media posts. Our design team provided ADAM Real Estate with a comprehensive brand guide that outlines everything from logo usage and colour hex codes to font styles.
"They've set a high bar for what to expect from a digital agency."
“Quality work and consistent communication are what we valued most during our collaboration with seoplus+. They've set a high bar for what to expect from a digital agency.”
– Alain Adam
President, ADAM Real Estate
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