Only Brand Design

A modern, digital brand for an offline industry.

Only provides an easier, more convenient, and sustainable way to manage menstrual care. With products like pads, tampons, and liners made of organic cotton, packaged in biodegradable materials, Only ensures everything is ethically sourced, affordably priced, and delivered in bulk, saving time, money, and the environment. Only sought seoplus+ to enhance their brand identity and develop a visually appealing e-Commerce website on the Shopify platform.

Overview

Competitive Research

Logo Design

Colour Palette

Design Strategy

Brand Guide

e-Commerce

Only aimed to expand their brand identity and elevate engagement levels, blending their unique style with that of their supplier, Green Umbrella. Our mission was to create a seamless and cohesive brand experience while ensuring sustainability remained at the forefront of the design.

Only

An Evolved Brand, an Elevated Website

The challenge was twofold: to merge the distinct styles of Only and Green Umbrella, and to create a visually engaging and sustainable brand image. Our objective was to craft a visual identity that highlighted Only’s innovative approach to menstrual care while emphasizing their commitment to sustainability and convenience.

The cohesive and engaging design, blending the distinctive styles of both brands, resonated effectively with the target audience. The deliberate integration of natural and sustainable imagery, coupled with vibrant colours, enhanced visual interest and reinforced sustainability values. The result was a visually appealing and functionally sound design, ultimately contributing to a satisfied and happy client.

Key Considerations

Brand Identity Expansion

Audience Engagement

Sustainability Integration

Strategic Design Choices

We designed a visually pleasing solution that strategically integrated existing theme sections and constructs to simplify the development process. Our deliberate design choices included enhancing visual interest with natural and sustainable imagery and incorporating bright pops of colour to add vibrancy and modernity.

Client Collaboration and Efficiency

Our team worked closely with the client, who was handling the website development. The quality assets provided by our team minimized the need for revisions, highlighting the efficiency and effectiveness of our design process.

Brand Usage Guidelines

A comprehensive brand guide was created to maintain consistency across all branded mediums, outlining everything from logo usage and colour hex codes to approved font styles.

"They not only designed a solution visually, but I know that seoplus+ designed us a solution that could be executed on time with the skillsets we had."

"A really special thank you to Brian, because I couldn't have built this site on time without him. I extend these thanks and qualities to the entire seoplus+ team.”

‍

– Daniel King
Co-Founder, Only