Elegant Occasions is a boutique event planner, known for crafting intimate, stylish events that leave an indelible mark on the hearts of those who attend. They sought our expertise in branding to reflect their dedication to making every occasion an elegant affair.
Elegant Occasions isn't just about planning events—it's about creating magical moments that linger long after the last guest leaves. When they partnered with us, they aimed for a brand refresh that would encapsulate their unwavering commitment to detail, elegance, and personalized touch.
A brand's strength lies in its capacity to tell a story. Elegant Occasions wanted their story to be one of sophistication, attention to detail, and the magic of personal celebrations. We worked closely with them to capture this essence, ensuring that every brand element, from logo to colour palette, communicates their commitment to style, warmth, and memorable experiences.
Market Perception
Brand Awareness
Elegant Experience
Cohesiveness & Consistency
While every event planned by Elegant Occasions is unique, they all share an underlying thread of exquisite attention to detail and personalized elegance. Our design journey took us through several iterations, each seeking to encapsulate this message. The final logo we arrived at intertwines simplicity with sophistication, becoming a true representation of the brand.
The selected colour palette exudes sophistication, luxury, and a touch of romance. The combination of classic black, soft blush pink, and dynamic gold tones communicates that Elegant Occasions is an event planner that crafts timeless and elegant events with a perfect blend of tradition and modern flair. The palette strongly suggests events that are memorable, intimate, and absolutely luxurious.
Engaging with Elegant Occasions, we aimed to build a strong brand identity that represents well across all printed and digital mediums including the new website, Instagram page, and printed materials such as business cards.
A brand guide is a reference tool to help maintain consistency in look and feel across branded mediums, from signage and business cards to the website and social media assets. Our design team provided Elegant Occasions with a comprehensive brand guide that outlines everything from logo usage and colour hex codes to typography and button styles.
“seoplus+ ensures that our brand is both aesthetically pleasing and incredibly functional.”
“It's one thing to have a brand vision, but translating that into designs that work seamlessly across multiple touchpoints is another. seoplus+ excelled in making this transition smooth, ensuring our brand is both aesthetically pleasing and incredibly functional.”
– Erica Reavell
Founder, Elegant Occasions
Browse our latest strategic brand projects.
Our design team will review your brand and provide actionable tips to help make it more memorable! 100% free & no-obligation!
