NorthLend Financial specializes in managing private mortgages and offering comprehensive administration services. They partnered with seoplus+ to establish a new brand identity that emphasizes ultra-professionalism and contemporary relevance through a modern, updated logo and visual identity.
NorthLend Financial sought to redefine their brand identity to assert their leadership in the private mortgage industry. Our mission was to create a modern, professional look that would communicate their expertise and high standards through a redesigned logo and cohesive visual identity.
The challenge was to push the envelope on modern appeal while highlighting the professionalism and leadership of NorthLend Financial. Our objective was to develop a visual identity that not only looked modern and professional but also resonated with their target audience and reflected their business values.
Modern Appeal
Professionalism
Brand Consistency
We began by examining the existing brand design elements, focusing on creating a modern and impactful logo. Multiple design variations were generated to explore potential directions, ultimately landing on a design that encapsulated the essence of NorthLend Financial. The new logo features refined typography and modern shapes, creating a strong visual impact and ensuring readability.
The infusion of deep colour tones and luxury patterns elevated the brand’s aesthetic. The colour strategy was carefully curated to emphasize professionalism and trust, using a palette that reflects the high-end nature of NorthLend Financial’s services. A modern typeface was selected to complement the new logo and enhance overall brand consistency.
Intriguing shapes and visual cues were integrated throughout the brand’s visual elements, ensuring a cohesive look across all materials. The design strategy focused on creating a visually engaging experience that highlighted key aspects of NorthLend Financial’s service offerings and business values.
"We entrusted seoplus+ to breathe new life into our online identity. Their expertise and creativity have turned our website into a beacon of trust and truly positioned us as the market leaders."
– Jason Anbara
Owner, NorthLend Financial
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