Further Food is a supplement brand best known for its collagen-based products, with strong sales through Amazon, Costco, and their own eCommerce site. They also maintain a presence on Walmart and iHerb. Seeking to elevate their brand and connect with new audiences, Further Food partnered with seoplus+ to explore a fresh, creative approach to video content.
seoplus+ delivered full-service video production, handling everything from pre-production to post. The project featured Further Food products in action, with cooking and baking demonstrations that highlighted the versatility of their supplement line.
The video production included vibrant, eye-catching product shots that aligned with Further Food’s recent rebrand and refreshed visual identity. The goal was to capture viewer attention while showcasing the versatility of their products through engaging food and beverage applications. From smoothies to baked goods, each scene was designed to highlight how seamlessly Further Food supplements can be incorporated into everyday recipes.
The video production included vibrant, eye-catching product shots that aligned with Further Food’s recent rebrand and refreshed visual identity. The goal was to capture viewer attention while showcasing the versatility of their products through engaging food and beverage applications. From smoothies to baked goods, each scene was designed to highlight how seamlessly Further Food supplements can be incorporated into everyday recipes.
The video production included vibrant, eye-catching product shots that aligned with Further Food’s recent rebrand and refreshed visual identity. The goal was to capture viewer attention while showcasing the versatility of their products through engaging food and beverage applications. From smoothies to baked goods, each scene was designed to highlight how seamlessly Further Food supplements can be incorporated into everyday recipes.
These videos were created using DaVinci Resolve, a top-tier video editing platform known for its professional-level colour grading, audio mixing, and visual effects. With Further Food’s bright and colourful branding, it was essential to use a high-quality tool that could bring their vibrant visual identity to life with precision and polish.
Further Food aimed to create influencer-style videos that showcased how real people utilize their products in everyday life. To bring this vision to life, the seoplus+ social team organized a lifestyle shoot featuring team members as on-camera talent. The videos focused on two of Further Food’s most popular products, demonstrating how they can be easily incorporated into daily routines while showcasing their key features and health benefits in an authentic, relatable way.
Filming food content, especially baking, requires careful planning and attention to detail. From maintaining a clean and organized workspace to capturing the perfect lighting and camera angles, every element plays a role in the final result. For this project, the seoplus+ team utilized a full kitchen setup to create a variety of recipes featuring Further Food products. Each step of the process was thoughtfully captured to highlight the preparation, ingredients, and final presentation, ensuring the versatility and appeal of the products came through clearly on camera.
10
Videos Crafted
3-5
Hours to Shoot
Our production team will review your social video strategy and provide actionable tips to help increase engagement! 100% free & no-obligation!
