Trellis, an eCommerce merchandising and advertising platform, helps brands grow their revenue with powerful Amazon PPC automation tools. To take their social media presence and marketing materials to the next level, Trellis teamed up with seoplus+ video for a fresh, impactful approach.
Our video strategy for Trellis focused on creating monthly short-form videos that showcased how Trellis works, explored different platform features, and highlighted the company’s fun and vibrant culture. We also incorporated longer-form videos that took a deeper dive into specific tools, all aimed at achieving their ultimate goal of generating leads.
Trellis’s primary goal is lead generation, making it essential to create content for all the social media platforms they actively use. By combining educational content with lighthearted, fun videos, the strategy highlighted who Trellis is and tailored the messaging to each platform’s unique audience. This approach showcased the company’s offerings and provided insight into how Trellis serves its clients.
Trellis is a fast-growing company making waves in the e-commerce industry. They’ve developed a powerful merchandising and advertising software that equips brands with Amazon PPC automation tools to drive significant revenue growth. To showcase their innovative approach, the Trellis team has chosen video as the perfect medium to tell their story.
Trellis is a fast-growing company making waves in the e-commerce industry. They’ve developed a powerful merchandising and advertising software that equips brands with Amazon PPC automation tools to drive significant revenue growth. To showcase their innovative approach, the Trellis team has chosen video as the perfect medium to tell their story.
Trellis’s primary goal is lead generation, making it essential to create content for all the social media platforms they actively use. By combining educational content with lighthearted, fun videos, the strategy highlighted who Trellis is and tailored the messaging to each platform’s unique audience. This approach showcased the company’s offerings and provided insight into how Trellis serves its clients.
Trellis recently introduced a new tool designed to help advertisers create eye-catching seasonal campaigns, complete with an integration for seamless scaling. With the Amazon Accelerate Conference approaching, Trellis partnered with seoplus+ to craft a concise, engaging video that highlights the platform’s features and captivates the audience.
Following the success of the video at the Amazon Accelerate Conference, the Trellis team recognized its impact and decided to feature it at additional conferences and SaaS events nationwide. By presenting the video to a broader audience, they aimed to highlight their innovative platform and further establish Trellis as a leader in eCommerce advertising and automation.
E-commerce companies like Trellis can seem complex to the average person, so it was important to create content that clearly demonstrated how Trellis operates and the efficiencies it brings to its clients. By breaking down the platform’s features and benefits in an engaging and easy-to-understand way, we were able to highlight the value Trellis provides while making its innovative tools accessible to a wider audience. We also showcased Trellis’s vibrant company culture through playful, lighthearted videos that resonated strongly with their audience and performed exceptionally well on social media.
Showcased
Trellis Image Generor Video was showcased at the Amazon Accelerate Conference in Seattle
Showcased
at Amazon Unboxed in Austin, Texas
"We had a last minute request from one of our marketplace partners to create a video highlighting a new integration we had created. seoplus+ helped us turn around a high quality video in a short amount of time that really highlighted everything we needed it to."
"This video has gotten us featured onstage in front of thousands of target customers. We joke that it's the gift that keeps on giving."
Caroline Powell
Director of Marketing. Trellis
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