Wrk is transforming automation into a scalable, accessible solution for businesses of all sizes. Their platform blends advanced automation technology with human expertise to streamline complex processes, reduce costs, increase efficiency, and drive growth.
WRK, an automation and AI software company, partnered with seoplus+ to create video content aimed at elevating brand awareness and highlighting its innovative services. With three clearly defined ideal customer profiles (ICPs), the WRK team came prepared with a strong understanding of their target audience.
Both videos are featured on the Wrk website, with a clear goal in mind: generating leads—fast. To drive immediate visibility and engagement, each video was adapted into ad creative for Meta and LinkedIn, targeting WRK’s key audiences where they’re most active.
The project was divided into two main videos—one filmed on-site at the seoplus+ office, and the other fully animated. Each video was strategically crafted to speak directly to WRK’s three primary ideal customer profiles (ICPs), ensuring the content resonated with the right audiences.
The project was divided into two main videos—one filmed on-site at the seoplus+ office, and the other fully animated. Each video was strategically crafted to speak directly to WRK’s three primary ideal customer profiles (ICPs), ensuring the content resonated with the right audiences.
Both videos are featured on the Wrk website, with a clear goal in mind: generating leads—fast. To drive immediate visibility and engagement, each video was adapted into ad creative for Meta and LinkedIn, targeting WRK’s key audiences where they’re most active.
The first video showcased how WRK’s platform helps its core audiences save time through smart automation. With seoplus+ team members featured on-screen, the video used humour and dynamic visuals to engage viewers and build a strong connection. To effectively target WRK’s three main ICPs, the seoplus+ team produced three separate versions of the video—each tailored to a specific audience segment. This approach kept the content focused, clear, and concise, avoiding the confusion that could come from trying to speak to all three ICPs in a single video.
For the second video, WRK wanted to spotlight their AI-powered chatbot—one that stands apart from the typical, limited chat experience. This action-based chatbot enhances traditional capabilities, offering smarter, more impactful interactions. The fully animated video, paired with an AI-generated voiceover, relied heavily on the creative expertise of the seoplus+ video editor to bring the concept to life.
850,925
Impressions
2,981
Clicks
3
Leads
4,900
Views
Our web designer will review your website and provide actionable tips to help increase performance -- 100% free & no-obligation!
