Wrk Paid Ads

Automating Growth with Precision Across Every Channel

A full-funnel strategy combining paid media, website redesign, and content creation to accelerate growth for Wrk—an innovative automation software company. Our work with Wrk spanned paid media strategy, website redesign, creative development, and full-scale content production. We launched high-performing campaigns across Google, YouTube, Meta, LinkedIn, and StackAdapt, while also overhauling their website and writing new on-site content, case studies, and lead-generating whitepapers. The result: increased traffic, improved conversion rates, and higher-quality engagement across multiple industry verticals.

Overview

Strategic Messaging & Positioning

Paid Ads Strategy

Content Development

Ad Creative Development

Cross-Channel Campaign Execution

A/B Testing

Website Redesign

UX Design

Wrk needed more than just ads—they needed a full-funnel digital strategy to drive qualified engagement. We redesigned and rewrote their website to better reflect their value proposition and simplify the user journey. We then launched and scaled multi-platform advertising campaigns supported by content-rich landing pages, whitepapers, and case studies. Our creative and strategic approach helped Wrk speak more clearly to their ICPs and attract the right audience.

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Wrk

Built With

We deployed a full-funnel strategy tailored to Wrk’s ideal customer journey.

Top-of-funnel awareness was driven through high-impact video ads on YouTube, StackAdapt, and Meta, introducing Wrk’s automation capabilities to a wide B2B audience.
Middle-funnel nurturing took place on Meta, LinkedIn, and StackAdapt, leveraging carousel ads, whitepapers, and audience retargeting to build trust and educate prospects.
Bottom-of-funnel conversion was supported through Google Search, Meta, and LinkedIn, where we targeted high-intent keywords and remarketing audiences with product-driven messaging.

To support and optimize this funnel:

We used VWO to A/B test and refine key website elements such as CTAs, page structure, and copy.
HubSpot was central to tracking lead quality, building custom audiences, and automating sales workflows—ensuring our media spend translated into real pipeline opportunities.

Key Considerations

Site structure and messaging overhaul to align with ICPs
Vertical-specific campaigns (healthcare, finance, nonprofit, tech)
SEO-friendly content creation (service pages, whitepapers, case studies)
Creative and format testing across ad platforms
On-site A/B testing to refine messaging, CTAs, form flows, and user journeys

Launching with Impact: Video Campaigns

We developed attention-grabbing video ads for YouTube and Meta that introduced Wrk’s automation capabilities across healthcare, finance, and nonprofit sectors. Custom scripting, voiceover coordination, and motion design helped drive over 400,000 video impressions while establishing a consistent and polished brand presence across platforms.

Redesigning the Site & Crafting the Message

We led a comprehensive website redesign that modernized the look, simplified navigation, and prioritized lead-gen CTAs. Our team wrote dozens of new pages, including high-converting service pages, industry-specific landing pages, client case studies, and a downloadable whitepaper. These assets became key pillars in the paid and organic marketing funnel.

Creative That Connects: Display Ads by ICP

Our design team created a suite of targeted display ads tailored to Wrk’s key ICPs—including healthcare administrators, finance teams, nonprofit leaders, and e-commerce operations managers. Each ad set showcased industry-specific automation use cases with messaging and visuals that resonated with pain points and goals unique to each segment. These creatives were deployed across Google Display, Meta, LinkedIn, and StackAdapt as part of a multi-platform strategy.