By leaning into professionally produced, high-performing Reels, simplifying campaign structure for greater efficiency, and leveraging Meta’s Advantage+ audience tools alongside custom remarketing and lookalike strategies, we drove scalable results for a swimwear brand. Over two years, we more than doubled our average monthly ROAS, all while increasing ad spend by 159%.
We partnered with a premium swimwear brand to drive sustainable growth through Meta Ads. Our services included full-funnel campaign management, creative strategy, audience development, and ongoing performance optimization. By focusing on scalable structures and leveraging Meta’s most advanced tools, we were able to consistently deliver strong returns while significantly increasing investment over time.
Our strategy was executed entirely through Meta Ads, focusing on both Facebook and Instagram placements. We prioritized mobile-first formats, especially Reels, to align with user behavior and platform trends. Meta’s Advantage+ audience tools, combined with custom remarketing and lookalike segments, allowed us to optimize across the funnel and maximize ROI within the Meta ecosystem.
We prioritized professionally produced Reels to align with platform-native behavior and capture attention in high-intent moments. These video assets consistently outperformed static formats, driving stronger engagement and conversion rates. The brand’s premium aesthetic was brought to life through dynamic, story-led visuals that resonated with both new and returning audiences.
By consolidating campaigns and ad groups, we eliminated redundancy and gave Meta’s delivery system clearer signals to optimize against. This streamlined structure allowed for more efficient budget allocation and reduced audience overlap, resulting in a cleaner, more performant account that scaled smoothly as investment increased.
Meta’s Advantage+ tools gave us a powerful foundation for prospecting at scale, but we layered on precision by building custom remarketing segments and lookalikes based on past purchasers and high-value site activity. This full-funnel approach ensured that we reached new customers while maintaining strong re-engagement with those already in the brand’s orbit.
2×
Return on Ad Spend (ROAS) sustained over 24 months
2×
Purchase Revenue driven through full-funnel audience strategy
+50%
Click-Through Rate (CTR) increase through optimized creative and targeting
+150%
Increase in Ad Spend, scaled efficiently without sacrificing performance
Our design team will review your Paid Ads strategy and provide actionable tips to help make it convert! 100% free & no-obligation!
