The Mortgage Advisors team transitioned to dynamic content using tools like CapCut and Curated Social, creating engaging videos, memes, and tailored posts. This budget-friendly shift boosted audience engagement and diversified their strategy.
The social media package is an ideal fit for The Mortgage Advisors, ensuring their platforms remain active and engaging. With 12 posts per month, the package also includes a tailored social media strategy and a comprehensive monthly report to track performance and optimize results.
The Mortgage Advisors is an independent mortgage brokerage committed to guiding clients through financial decisions with care and expertise, from home purchases to debt consolidation and mortgage renewals.
With a presence on LinkedIn, Facebook, and Instagram, The Mortgage Advisors effectively connects with their audience, sharing success stories, industry insights, and building trust in a professional yet approachable manner.
The Mortgage Advisors team found that while stock photos with engaging captions worked in social media's early days, they didn’t deliver the desired engagement. Modern audiences crave dynamic content like fun visuals, videos, and memes, prompting a shift to a fresh strategy that incorporated these elements while staying budget-friendly.
The Mortgage Advisors team found that while stock photos with engaging captions worked in social media's early days, they didn’t deliver the desired engagement. Modern audiences crave dynamic content like fun visuals, videos, and memes, prompting a shift to a fresh strategy that incorporated these elements while staying budget-friendly.
The Mortgage Advisors is an independent mortgage brokerage committed to guiding clients through financial decisions with care and expertise, from home purchases to debt consolidation and mortgage renewals.
With a presence on LinkedIn, Facebook, and Instagram, The Mortgage Advisors effectively connects with their audience, sharing success stories, industry insights, and building trust in a professional yet approachable manner.
Through extensive research and teamwork, the Mortgage Advisors team identified two game-changing tools:
By leveraging CapCut and Curated Social, the social media team transformed how Mortgage Advisors’ services were promoted. CapCut’s templates enabled the creation of lively videos and memes, while Curated Social introduced new content types like polls, quotes, and informational posts. These tools helped diversify the strategy and boost audience engagement.
+84%
Impressions Increase
+125%
Page engagement up
“Love the new look and feel of the content changes, it is fresh and fun in an otherwise boring topic of financing that can be challenging to make engaging."
"We wanted to capture more of the emotions involved with home buying, the excitement, the nervousness through the process while keeping it professional.”
– Carla Gervais
Director of Sales / Principal Broker at The Mortgage Advisors
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