SWG Insurance Social Media

Making Insurance Engaging: SWG’s Creative Collaboration with seoplus+

South Western Insurance Group, a leading Managing General Agent (MGA), provides a wide range of insurance solutions for specialty, niche, program, and hard-to-place businesses. To boost their social media presence, SWG teamed up with seoplus+ to make the typically dull topic of insurance more engaging and dynamic.

Overview

Social Content Design

The social media package is an ideal fit for SWG Insurance, ensuring their platforms remain active and engaging. With 12 posts per month, the package also includes a tailored social media strategy and a comprehensive monthly report to track performance and optimize results.

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SWG Insurance

SWG focuses heavily on reaching insurance brokers, with LinkedIn being their primary platform for generating leads. Their content is tailored specifically for a LinkedIn audience but is also shared on Instagram and Facebook to maintain an active social media presence.

SWG Insurance

Tailored, Bilingual Content for Targeted Outreach

Each social media post is crafted around a specific topic, strategically targeting brokers within that niche insurance sector. To align with Bill 96 requirements and effectively reach SWG Insurance’s Quebec audience, every post is also professionally translated into French, ensuring compliance and inclusivity.

Built With

Key Considerations

Incorporating dynamic elements such as animations, videos, or GIFs into the posts.
Integrating Bill 96 guidelines

Targeted Social Media for Niche Insurance Brokers

Each social media post is carefully tailored to brokers in the niche insurance industry, ensuring the content resonates with their specific challenges and needs. By focusing on clear messaging, these posts not only identify who they are for but also emphasize how SWG Insurance can provide effective solutions for the pain points their clients face. This targeted approach helps build trust, demonstrates expertise, and reinforces SWG’s value in supporting brokers and their clients.

Leveraging Data-Driven Insights for Engaging Social Content

We noticed that SWG’s audience engages more with social media posts that include statistics or “Did You Know” style content. After analyzing the data, we realized how important it is to incorporate these elements when creating social media content for SWG Insurance.