Expert Insurance Solutions Connecting with Their Audience

SWG Insurance Email Marketing Campaign

South Western Insurance Group (SWG) provides expertise in niche insurance plans specially tailored to insurance brokers. With seoplus+, they grew their email marketing efforts with an increased personal touch.

Overview

Whether it’s industry news, updated insurance offerings, or timely events, SWG uses its monthly newsletter to connect with their audience beyond its website. This meant providing essential information in a digestible, engaging, and individualized way.

Built With

Our design team collaborated with the client to determine the ideal design with Figma mockups. From here, we uploaded the approved creative into Mailchimp to ensure a seamless viewing experience for desktop and mobile users.

Key Considerations

  • Clean look and feel
  • Concise and informative brand voice
  • Top-down organization of links
  • Detailed content calendar

Straightforward and Simple Design

Combining unique graphics with lifestyle imagery, SWG’s email campaigns are easy to follow and yet visually engaging. Key balance of spacing and consideration for word count demonstrates a keen understanding of readability, ensuring that each message is digestible for the audience.

Direct and Educational Tone

Communication is vital in an email campaign that carefully balances information and design. With SWG, we drafted copy in both English and French to meet the bilingual needs of the client. Our voice was consistent in providing essential context around our email topics. The result? High-level educational pieces that bettered recipients’ perspectives.

Key Stats

Plus '+' Accent Icon
We build beautiful websites that perform. Explore real data on the performance of this website since launch.

Contributing Departments

Content

Design

Explore More Email Marketing Projects

Need an Email Marketing Mini-Audit? Get 3 Tips From Our Design Gurus!

Our design team will review your email strategy and provide actionable tips to help make it convert! 100% free & no-obligation!

By clicking submit, you agree to our Privacy Policy.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.