Security Guards Only, a pioneer in the security industry, embarked on a mission to revamp its online presence, transforming its outdated website into a powerful platform that connects security professionals with job opportunities across North America and beyond. The redesign not only enhanced the visual appeal and functionality but also resulted in a dramatic increase in site traffic, as evidenced by a significant surge in organic search clicks.
Security Guards Only faced the challenge of updating a website that was not only visually uninspiring but also lacking in user engagement. The existing site failed to reflect the brand’s deep expertise in the security industry. The goal was to create a more engaging, modern, and functional platform that would resonate with both job seekers and employers, while also integrating advanced features to streamline operations.
The redevelopment of Security Guards Only’s website was meticulously carried out using a blend of WooCommerce and WP Job Manager, enhanced by custom plugins to meet the unique needs of the platform. Each component was chosen to ensure that the site is not only visually compelling but also highly efficient in managing the complexities of job listings, user dashboards, and automated processes.
The new website introduces a striking dark theme complemented by strategic light breaks and pops of color, creating a bold and engaging look that aligns with the high-stakes nature of the security industry. Incorporating visual elements inspired by security, such as monitor room imagery and security camera HUDs, the design builds a sense of trust and professionalism. These enhancements, paired with the use of overlapping graphical elements and creative image masking, deliver a unique and visually compelling experience that resonates with users and sets the brand apart.
The redesign prioritized a user-centered approach, revamping both the job seeker and employer dashboards for an intuitive, user-friendly experience. The resume builder and applicant management tools were overhauled to offer a seamless experience, ensuring that users can easily navigate and utilize the platform. This focus on enhancing the user journey has led to a significant increase in engagement, reflected in the substantial rise in organic search traffic.
Behind the scenes, the website’s functionality was taken to new heights with custom user areas tailored for different types of users. Automated processes were introduced to streamline tasks such as job postings, status updates, and email notifications, significantly reducing manual effort. This efficiency boost is not only a win for the support team but also contributes to the overall smooth operation of the platform. The impact of these improvements is evident in the 150% increase in organic search traffic post-launch, and the website has seen a 17,953% increase in clicks from Google Search, reaching 8,142 clicks, demonstrating the effectiveness of the site's new design and optimization.
17,953%
increase in clicks from Google Search
150%
increase in organic search traffic
"Transforming the Security Guards Only website was about more than just a visual upgrade. We focused on integrating advanced functionality and creating a visually striking platform that truly represents their brand. The dramatic increase in site traffic shows just how successful this project has been."
– Brian Warren
Senior Designer, seoplus+
Web Design
Web Development
SEO
Digital Marketing
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