A strategic initiative by seoplus+, MarketingAudit leverages finely-tuned landing pages to attract and convert high-quality leads specifically looking for design assistance in mobile web, UI/UX, and brand identity. Each landing page is optimized to capture traffic from paid search campaigns targeting these areas.
The primary challenge was creating distinct, optimized landing pages that not only ranked well but were compelling enough to convert visitors into leads. The pages needed to clearly communicate the value of optimized design and encourage users to engage further by submitting their contact details for a free mini marketing audit.
Our team used Figma for high-fidelity mockups, ensuring brand consistency. We developed responsive, interactive layouts in Webflow, including custom popups and hover states. Additionally, Zapier automation efficiently managed lead distribution to our CRM, spreadsheets, and email systems, streamlining the entire lead generation and follow-up process.
Optimized for Paid Search
Resource for Design Expertise
Friendly and Professional Branding
Automated Lead Capture
Each MarketingAudit landing page was meticulously optimized for both organic SEO and paid search traffic, featuring clear meta titles and descriptions. Additionally, we incorporated OpenGraph data to enhance social sharing capabilities, ensuring that each page performs optimally across various digital platforms and contributes to higher engagement and visibility.
We crafted a distinct brand for MarketingAudit, diverging from seoplus+'s main identity with a modern, vibrant design. Featuring bright colors and low-fidelity, wireframe-style illustrations that convey a playful 'audit' theme, the branding effectively communicates the service's unique value and approachability.
After the user submits their info, our design team crafts a customized checklist for the mini marketing audit, tailored specifically to each organization. Within days, the audit is delivered manually via email as a PDF. This process is streamlined by Zapier automation that routes leads to our CRM, spreadsheets, and sets up email notifications and auto-responders.
"MarketingAudit.ca effectively attracts quality leads and opens avenues for further digital service upsells.”
– Andrew Newby,
Web & Graphic Designer, seoplus+
Design
Content
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