KWIC Internet is a full-range Internet service provider, offering DSL and Wireless High-Speed packages in Ontario and Quebec. The rebrand launched in 2020, and they came to seoplus+ for help with the brand design as well as improving aspects of promoting their service packages on their website.
The seoplus+ creative design team took on the challenge of refreshing an outdated website and logo, transforming KWIC Internet's design assets into a modern web experience with a focus on scalability, simplicity, and a bold, fun appeal.
The primary goal was to enhance visual appeal and compete effectively with industry leaders, ensuring that service package offerings were prominently featured and easy for users to find and understand. The result is a vibrant, user-friendly website that captures the brand's dynamic spirit and maintains its competitive edge in the market.
For this project, we started with Adobe Illustrator for crafting the logo and developing the brand elements, ensuring precision and scalability. Figma was utilized for web prototyping, allowing for interactive designs and real-time collaboration. Finally, WordPress served as the backbone for web development, providing a robust and flexible platform that supported custom functionalities and easy content management.
Elevating the design aspect of the website required a deeper dive than just a new logo and an updated colour palette. Additional service offerings also put emphasis on the need for smart and user-friendly UI elements to help customers better understand the service offerings and purchase process. Including fun, human-centred photography, approachable package options, and attractive icons helped to foster a positive web experience for all.
KWIC Internet’s new brand inspires trust through expertly crafted, ad-supported landing pages that highlight the advantages of switching from major providers. These pages showcase compelling testimonials and clear, comparative data, fostering credibility and encouraging visitors to submit their details, seamlessly converting them into leads.
One of the unique challenges for the build of the new website was differentiating between a standard customer base and internet package services for businesses. Creating a tailored web experience for each audience, while also navigating subtle design challenges that would best appeal to each target user allowed the team additional levels of creative opportunity.
Strategy
Design
Content
Web Development
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