Jason Anbara Mortgages has spent numerous years in the mortgage industry, helping thousands of clients achieve their dreams of homeownership. To elevate their online presence and match their industry leadership, they partnered with seoplus+ for a comprehensive website redesign & development.
Jason Anbara Mortgages is a dynamic, Ottawa-based mortgage broker known for supporting Canadian residents in achieving homeownership.
Their goal was to create a more professional and modern website that would reflect their expertise and leadership in the mortgage industry.
Our design team developed wireframes, mockups, and prototypes in Figma, collaborating closely with our SEO team and the client to perfect the website's look and layout.
Our development team built a custom WordPress template using the Understrap framework, utilizing HTML/CSS, PHP, and JS.
Advanced Custom Fields (ACF) Templates
WPML - Multilingual Integration
Mortgage Tools Integration
Enhanced Security Considerations
Our development team chose to use Advanced Custom Field (ACF) templates to maximize customization capabilities and streamline content management for this project. ACF templates allow us to tailor each website element to meet specific client requirements, providing a level of flexibility that standard WordPress fields cannot offer. This choice not only enhances the user experience by offering intuitive and easy-to-use interfaces but also ensures consistency and precision across the website. The end impact of using ACF templates is a highly adaptable, client-centric website that can be easily maintained and expanded.
Located in a heavily bilingual area, it was important to the client to have a website that was accessible to both English-speaking and French-speaking visitors.
We installed and configured the WordPress Multilingual (WPML) plugin to ensure a smooth transition from English to French content and back.
Our development team expertly designed the Jason Anbara Mortgages website to seamlessly integrate embedded third-party mortgage tools, providing essential insights and functionalities to users.
These tools include a mortgage calculator, a rate finder, and an online application form, all of which are crucial for enhancing the user experience and streamlining the mortgage process. By embedding these tools directly into the website, we ensure that users can easily access vital information and complete necessary tasks without leaving the site.
This seamless integration not only improves the overall user experience by offering convenient and intuitive features but also positions our client’s website as a comprehensive resource for clients seeking mortgage solutions. The result is a sophisticated, user-friendly website that effectively meets the needs of both the client and their customers.
“seoplus+ did more than redesign our website —they elevated our entire brand with a high-end feel. We have complete confidence that this new look supports us as leaders in the mortgage lending space.”
– Jason Anbara, Owner,
Jason Anbara Mortgages
Web Design
Web Development
User Experience
SEO
Content
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