BIOVECTRA is a leading Canadian contract drug manufacturer specializing in API drug development and biologics. In 2020, they initiated a rebrand to better highlight their identity, reflected in the tagline "we care."
The new website was designed to be bright and welcoming. The website needed to highlight both expertise, but also the attentive and caring nature of the BIOVECTRA team. With vivid new iconography and meticulously selected imagery, every element on the website was thoughtfully designed.
Our design team created wireframes, mockups, and prototypes in Figma. The design team collaborated closely with our content & SEO teams, as well as the client, to perfect the look and layout.
Our development team built a custom WordPress template for the client using the Understrap framework. The website is built with HTML/CSS, PHP, and JS.
Gated Content / Whitepapers
Events Page with Scheduling
Careers Page with Application Form
Salesforce / Pardot Syncing
From a functionality standpoint, one of our mandates was to drive more leads and elevate the client's marketing strategy. We synced all lead forms with Pardot/Salesforce.
Lead segmentation was critical for the success of this project, as a given lead might be handled by the HR department (careers), marketing department (events), or sales department (service inquiries).
We worked closely with the client to map out the segmentation routes and sync all leads to Pardot, ensuring all leads are directed to the right parties.
It was important to position BIOVECTRA as a modern and forward thinking leader in their industry. Custom artwork and iconography help to strengthen the identity of any website and brand.
In addition to the bright, vibrant colour palette, the fun and playful nature of these icons add a strong sense of personality to the design. The rough styling of the brushstrokes contrast visually against the straight, hard edges of the section dividers and fonts. Much of this custom artwork was also reused as background elements to add visual interest to more text-heavy sections.
12%
Increase in traffic
4.7%
conversion rate (contact)
PASS
Core Web Vitals Compliant
WINNER
2021 Web Excellence Award
“The team collaboration, both internally and with the client, was second-to-none on this project. I think that’s reflected in the quality of work and the design, which is simultaneously bold and inviting.”
– Amanda Stephens
VP of Operations, seoplus+
Web Design
Web Development
User Experience
SEO Team
Content Team
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