Brand Guidelines

Aetna Pest Control, a well-established company specializing in termite and structural pest management, needed a new identity that matched its reputation for reliability. The goal was to create a modern brand that communicated expertise, protection, and professionalism while keeping the honesty and approachability customers already knew.

To mark 15 years of supporting Canada’s startup ecosystem, Capital Angel Network partnered with us to evolve their brand. This milestone presented an opportunity to reflect on CAN’s impact while repositioning the group for its next era of growth. Through updated design systems, event branding, and commemorative assets, we crafted a solution that balances legacy with forward momentum.