South Western Insurance Group (SWG) provides expertise in niche insurance plans specially tailored to insurance brokers. With seoplus+, they grew their email marketing efforts with an increased personal touch.
Whether it’s industry news, updated insurance offerings, or timely events, SWG uses its monthly newsletter to connect with their audience beyond its website. This meant providing essential information in a digestible, engaging, and individualized way.
Our design team collaborated with the client to determine the ideal design with Figma mockups. From here, we uploaded the approved creative into Mailchimp to ensure a seamless viewing experience for desktop and mobile users.
Our design team collaborated with the client to determine the ideal design with Figma mockups. From here, we uploaded the approved creative into Mailchimp to ensure a seamless viewing experience for desktop and mobile users.
Combining unique graphics with lifestyle imagery, SWG’s email campaigns are easy to follow and yet visually engaging. Key balance of spacing and consideration for word count demonstrates a keen understanding of readability, ensuring that each message is digestible for the audience.
Communication is vital in an email campaign that carefully balances information and design. With SWG, we drafted copy in both English and French to meet the bilingual needs of the client. Our voice was consistent in providing essential context around our email topics. The result? High-level educational pieces that bettered recipients’ perspectives.
Content
Design
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