Tractor sales take time, with buyers often researching for weeks before reaching out. For B&T MacFarlane, the goal was to create video assets that make YouTube a true sales channel, not just a content hub.
To support B&T MacFarlane’s video strategy, seoplus+ provided full-service production and optimization. This included on-site video capture, professional editing, custom thumbnail graphics, and YouTube optimization to ensure each asset was discoverable, engaging, and aligned with the dealership’s sales goals.
B&T Macfarlane was seeking informative video content designed to clearly and effectively explain their products to customers, while also delivering relevant industry news and insights that their audience would find valuable, timely, and easy to understand.
B&T Macfarlane was seeking informative video content designed to clearly and effectively explain their products to customers, while also delivering relevant industry news and insights that their audience would find valuable, timely, and easy to understand.
B&T Macfarlane was seeking informative video content designed to clearly and effectively explain their products to customers, while also delivering relevant industry news and insights that their audience would find valuable, timely, and easy to understand.
DaVinci Resolve was used for video editing, colour correction, and final export, Frame.io was used to share drafts and collect time-stamped feedback, and Canva was used to create branded graphics and on-screen visuals.
We captured real tractors in action: plowing, hauling, and demonstrating attachments to create high-value visuals that buyers actively search for. The content addressed key pre-sale questions and helped build confidence among prospects. Editing focused on maximizing watch time, maintaining clear pacing, and enhancing clarity. A variety of units and attachments were featured to meet diverse search intents. With tools like gimbals, filming was efficient and had minimal impact on Jack’s time.
Each video was strategically optimized to drive discovery and engagement on YouTube. Thumbnails featured SEO-informed text aligned with buyer search intent, while visuals were designed to capture attention instantly. Editing focused on viewer retention, and repeatable formats were developed to support scalable content creation going forward.
Video content evolved into a passive sales channel, consistently generating leads directly from YouTube. Inquiries were more qualified, with prospects reaching out already informed and ready to engage. Sales cycles became shorter, as conversations began further down the funnel. With evergreen performance, the videos continued to deliver results well beyond their initial launch.
14 Videos Created
159 minutes total runtime (14 videos)
60.6K Views (14 videos)
125 Comments (14 videos)
"Working with seoplus+ has been a great experience. The video team is not only skilled and easy to work with, but also genuinely attentive to our needs. The video team's initiative and attention to detail are exactly why I’ll keep working with the seoplus+ team. It’s clear they care about helping their clients succeed.”
– Jack MacFarlane,Owner, B&T MacFarlane
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