A regional pest control company focused on termites and structural protection, Aetna needed a website that built trust, explained their specialized services, and improved visibility for local searches.
Aetna Pest Control approached us to refresh their website with a cleaner, more structured design that clearly communicated their termite expertise. Their old site was functional but lacked consistency, visual polish, and flexibility for future content growth. The new build needed to emphasize transparency and service trust while supporting their regional SEO goals.
The site was developed in WordPress using our custom component library for rapid design consistency and scalability. Advanced Custom Fields was implemented to give the client full control over service, product, and location content.
An educational hub where visitors can identify pests and learn about treatment options. The library layout was designed for quick scanning, with expandable content for detailed information.
Though not an e-commerce site, Aetna needed structured listings for products like bait systems and treatment solutions. These are organized with clear descriptions and callouts that support customer understanding without a sales-heavy tone.
Each regional service area has a dedicated page with localized content and search optimization. This structure supports Aetna’s growth strategy while improving search visibility and user navigation.
"The new site gives Aetna a stronger, more trustworthy presence online. It’s easy for customers to find what they need and understand what sets them apart in termite control.”
– Brian Warren,
Art Lead, seoplus+
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